How Do People Find MyLocalPro.com? Promotion Efforts
ocalPro.com is promoted through many mediums
and structured to attract consumers for variety of initial
purposes, always placing them one click away from our loca
ne Advertising town next to you? Right, not there . or buried in
Onlin e Advertising drives almost 80% of our site traffic.
subsequent pages!!! However, because most companies
Our proprietary online ad program combined with the
conduct business in more than one town, one of the
diversity of several site landing platforms enables us to
features that sets MyLocalPro.com aside from the big
ote the site’s multiple features while always putting
search engines is the fact that your profile appears in
sitor one click away from our local business
all towns within your designated region, not just your
door, MyLocalPro.com has added side and back doors
increasing the flow of traffic into the house!
NEW: Our online advertising now also includes our
Word Press blog (started in December 2009) – Scoop
Our online ad campaign currently promotes three site
Around Town – which compliments our Community
features. First, there is the traditional promotion of the
Billboards and also provides a different medium for our
Local Business Directory. Second, there is the
business clients to tell what they are doing, specials that
promotion of the Community Billboards throughout
they may be offering, projects just completed, jobs just
Massachusetts and northern Rhode Island. Third, just
won, etc…. works as a mini press release for our local
introduced, there is the promotion of those clients that
offer MyLocalPro.com Discounts. This is a separate
campaign highlighting all clients that offer a discount,
Offline Advertising
with direct click- throughs to their profiles.
Our offline advertising program resembles a grass root
effort, as it is our philosophy that most traditional
It should be noted that these advertisements are not
offline advertising mediums are ineffective and not cost
limited to directing folks to our home page or
efficient, especially for small businesses. In addition, as
community billboard, but also include specific profile links within the ad highlighting our client’s links so that
previously referenced, local and regional newspapers are now well aware of our service and have (correctly)
identified us as “competition” for advertising dollars!!
The Community Billboard promotion has already
doubled the number of visitors to our site in only five
Many of our retail clients and other business friends
months. It has also increased profile viewings and
have our MyLocalPro.com signs in their windows or in
extended the length of time maintained at the site. It is
their yard. The MyLocalPro.com Blue Mobile is also at
anticipated that the billboard will soon surpass the
a high traffic Dunkin Donut every weekday morning
traditional means of entering the site!! The Discount
and at local T stations in the evening during the spring
promotion just started, but has attracted a good crowd…
as you can imagine everyone is looking for a deal these
Our new “Everything Local” campaign will be initiated
shortly with increased displays and brochures available throughout all of our billboard communities, again at
All three features are promoted nationally through the
high traffic locations. We will also be distributing
major search engines – Google, Yahoo, Bing, AOL, and
Promo Cards at select locations and even door to door
Ask.com. Our proprietary program also includes
Craigslist, Twitter, Facebook, MySpace, Four Square,
MerchantCircle, and Backpage, to name just a few.
Coming Soon – MyLocalPro.com Referral Program
Slated for March of 2010, MyLocalPro.com will be roll
COMMENT: Many businesses may already show up in
out a NATIONAL referral program where ordinary
Google or Yahoo searches for their town. True, but have
folks can earn income by securing both local business
you then conducted a search using the zip code for the
directory listings and/or MyLocalPro.com Nation
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