Wisconsin's Exports A Special Report on Wisconsin's Economy AT A GLANCE Wisconsin's goods exports increased 18.3% to $19.8 billion in 2010.
Exports are expected to increase again in 2011. Canada remains the main importer of Wisconsin goods, followed by Mexico, China, Germany, and Japan. Main export goods are machinery, computers and electronics, transportation equipment, processed foods, and
The International Trade Administration of the U.S.
Trends in International Trade
Department of Commerce reports Wisconsin's goods
exports returned to growth in 2010, increasing 18.3%
International trade fell sharply in 2009 in the wake of
to $19.8 billion. However, Wisconsin's exports have
the massive financial crisis that gripped the world in
not fully recovered from the downturn suffered in
late 2008. World trade volumes, as measured by the
2009. Exports in 2010 are 3.8% below the $20.6 billion
World Bank, fell 12.7% in 2009. Trade volumes of
export peak of 2008. Nationally, goods exports
developing countries fell farther, down 13.9%, while
increased 21.0% in 2010 to $1.28 trillion, $10 billion
2010 has seen a rebound in world trade volume, up
More than two-thirds (68.7%) of Wisconsin's exports
17.2% through the first ten months of the year. This is
go to the top ten destinations. Canada remains the
largest importer of Wisconsin goods, accepting 30.5% of total exports, equaling $6.0 billion worth of goods.
World Trade Volumes
Mexico is the second largest destination, importing
10.2% of the total ($2.0 billion), followed by China
($1.3 billion), Germany ($745.3 million), and Japan
Wisconsin's exports made up 1.5% of the nation's total
exports. It ranked 19th out of 53 U.S. states and
territories, slipping one spot from last year. Texas and
California combined exported more than one-fourth of
Trade volumes of developing countries fell further in
The economy shrank in 2009, and exports fell even
2009, but they also increased faster in 2010, rising
more. As a result, goods exports as a percent of total
23.6% through the first ten months. In contrast, trade
economic activity fell in both the U.S. and Wisconsin.
volume increased 14.6% for high-income nations
In 2008, exports were 9.0% of the U.S. economy and
8.5% of the state economy. In 2009, exports declined
to 7.5% of the nation's economy and 7.0% of
Inventory rebuilding and consumer spending, spurred
Wisconsin's. The nation's exports rebounded to 8.7%
by government stimulus, supported much of the
of GDP in 2010. While state GDP data will not be
economic recovery in late 2009 and the first half of
available for several more months, it is expected that
2010. These factors also helped drive capital goods and
the state's exports also increased as a share of output.
consumer goods exports on the world level. However,
these were temporary in nature and have mostly ended.
As a result, global trade has slowed dramatically, from a
21.1% annualized rate in the first half of 2010 to 1.65%
The dollar is expected to remain weak. IHS Global
in the third quarter of 2010. Despite the deceleration,
Insight expects the dollar will decline 3.6% in 2011 but
the recovery is becoming more broad-based, both on
the world scale and at home in the U.S. According to
the World Bank's analysis, Global trade should
Overall, IHS Global Insight expects national goods
continue to expand, although at a lower rate than
exports to increase 17.5% in 2011 and 10.6% in 2012.
during the initial post-recession rebound.
Further evidence of strong export growth is seen in the
export index from the ISM Manufacturing survey. This
This increase in global trade translates to export growth
measure increased to a level of 62.5 in February,
for the U.S. and Wisconsin. Export growth to
signaling strong growth in the months ahead. In
advanced economies, which make up the bulk of U.S.
addition, GDP growth for the nation's major trading
exports, will be somewhat constrained over the next
partners is expected to increase 2.3% in 2011 and 2.4%
several years. However, developing nations, which take
in 40% of U.S. exports, should continue to have strong
economic growth. As such, American exports to these
Wisconsin's Export Markets
The strength of the dollar also has implications for U.S.
Wisconsin's Top Five Export Markets in 2010:
export growth. As the dollar weakens, American goods
become relatively less expensive, driving demand for
$6.0 billion: Canada (30.5% of the total)
American goods. The inverse relationship between
U.S. exports and the value of the dollar is plotted
below. The dollar index, measured by the blue line, is
the trade-weighted value of the dollar relative to the
U.S. Exports and the Value of the U.S. Dollar
Canada is Wisconsin's number one export market. In
2010, 30.5% of total Wisconsin exports went to
Canada, totaling $6.0 billion worth of products.
Exports to Canada from Wisconsin increased 24.9%
over 2009 levels, and are 46.0% above 2000 levels.
Nationally, exports to Canada are 19.4% of all exports, totaling $248.2 billion. Wisconsin exports 2.4% of U.S.
shipments to Canada, ranking 12th in the nation.
Michigan and Texas are the largest state exporters to
The dollar rose in 2000 and 2001, and exports during
that time were flat or falling. The dollar began to fall in
Largest exports to Canada from Wisconsin in 2010:
2002 and continued moving lower until a brief uptick
in late 2008. The rise in 2008 and the subsequent
$1.4 billion: machinery (22.8% of the total)
falloff in exports was a result of the financial crisis. As
$785.8 million: transportation equipment (13.0%),
the dollar fell, exports rose, rising an average of 10.9%
from 2003 to 2008. The dollar's average decline during
$610.9 million: processed foods (10.1%)
1 World Bank: "Global Economic Prospects 2011: Developments in
Exports to Mexico totaled $2.0 billion in 2010, equaling
2 Wells Fargo, "Can America Double Its Exports in Five
10.2% of total Wisconsin exports. Exports to Mexico
increased 26.8% from 2009, and have increased 198.3%
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Nationally, 12.8% of exports are destined for Mexico,
Largest exports to China from Wisconsin in 2010:
totaling $163.3 billion worth of products. Wisconsin
makes up 1.2% of all U.S. exports to Mexico, ranking
$423.7 million: machinery (31.8% of total), mostly
13th nationally. The largest state exporters to Mexico
$342.3 million: computers and electronics (25.7%)
Largest exports to Mexico from Wisconsin in 2010:
$113.8 million: waste & scrap (8.5%)
$69.6 million: fabricated metal (5.2%)
$324.5 million: transportation equipment (16.1% of
all exports), mostly motor vehicle parts
$317.3 million: machinery (15.8%), mostly
HVAC/commercial refrigeration and general
Wisconsin exports to Germany totaled $745.3 million
$219.9 million: electrical equipment (10.9%)
in 2010, 3.8% of total exports and a 16.3% increase
$204.4 million: computers and electronics (10.2%)
over 2009 levels. Since 2000, exports to Germany have
$139.6 million: fabricated metals (6.9%)
Nationally, exports to Germany are 3.8% of the total,
and Germany ranks sixth in exports destination for the
Exports to China from Wisconsin reached a new high
U.S. Wisconsin's exports to Germany make up 1.5%
in 2010 at $1.3 billion worth of product, a 26.8%
of U.S. exports to the country, ranking Wisconsin 25th.
increase over 2009 levels. Exports to China have
California and Puerto Rico are the largest sources of
increased 651.5% since 2000, fastest of the five largest
destinations and much greater than the 88.3% increase
in total exports from Wisconsin. Despite this fast
Largest exports to Germany from Wisconsin in 2010:
growth, exports to China are only 6.7% of total
Wisconsin exports. Nationally, exports to China are
$198.6 million: computer and electronics (26.6% of
7.2% of the total. Wisconsin is the origination of 1.5%
of U.S. exports to China, ranking it 19th in the U.S.
California, Washington, and Texas are the largest
$71.4 million: transportation equipment (9.6%)
$31.7 million: miscellaneous manufactures (4.1%)
Machinery
Goods shipped from Wisconsin to Japan increased
6.7% in 2010 to $731.3 million, 3.7% of all Wisconsin
Wisconsin exports more machinery than any other type
exports. Since 2000, exports to Japan have actually
of product. In 2010, machinery exports were 27.1% of
declined 2.3%, the only of the top five destinations to
total exports, valued at $5.4 billion worth of goods.
see a decline in Wisconsin shipments. Japan was the
Machinery exports increased 9.7% in 2010 but are
third-largest destination for Wisconsin's products in
While machinery is Wisconsin's largest export, it is only
Exports from the U.S. to Japan are 4.7% of national
the fourth largest for the U.S., at 10.8% of total U.S.
exports, and Japan is the fourth-largest destination of
exports. Wisconsin exports 3.9% of total U.S. exports
U.S. products. Exports originating in Wisconsin make
of machinery. The largest state exporters of machinery
up 1.2% of all U.S. exports to Japan. California and
Washington are the largest state exporters to Japan.
Largest importers of Wisconsin machinery:
Largest exports to Japan from Wisconsin in 2010:
$1.4 billion: Canada (25.7% of the total)
$307.9 million: computers and electronics (42.1%
$74.0 million: processed foods (10.1%)
$38.8 million: transportation equipment (5.3%)
Wisconsin's Export Products
$2.0 billion: agriculture and construction machinery
Wisconsin's Top Five Export Products in 2010:
$1.2 billion: general purpose machinery (23.2%)
$835.0 million: engines, turbines, and power
$5.4 billion: machinery (27.1% of the total)
$3.4 billion: computers and electronics (17.1%)
$1.8 billion: transportation equipment (9.0%)
Computers and Electronics
The second most commonly exported good from
omputer and electronic equipment exports:
Wisconsin is computers and electronics. This category
of products was 17.1% of total Wisconsin exports,
$1.7 billion: navigational, measuring, medical, or
valued at $3.4 billion in 2010. Exports of computers
$656.7 million: computer equipment (19.4%)
$526.2 million: semiconductors (15.5%)
Computers and electronics are also the second largest
tation Equipment
export good from the U.S. at 14.9% of the to
Transportation equipment is Wisconsin's third largest
rig nated in Wisconsin. The largest state
export good. In 2010, 9.0% of exports were
rs of computers and electronics are California
of goods. While this category of goods increased
17.2% over its 2009 level, it is still 32.2% below it's
Nationally, transportation equipment is the largest
category of exports, at 14.9% of the total. Wisconsin
exports of transportation equipment are 0.9% of the
national total. Washington and Michigan are the largest
s e exporters of transportation equipment.
Agriculture and Livestock Exports
Foreign destinations are an important market for Wisconsin's farmers. Agricultural exports, not including processed foods, totaled $816.3 million in 2010. This was an increase of 76.9% over 2009 levels. According to a recent report from the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP), export revenues accounted for 30% of Wisconsin farm cash receipts in 2008.3 Other highlights from the DATCP report:
Top categories of agricultural and livestock
Agricultural Exports from Wisconsin $ Millions
$89.6 million: other animals (not fish)
$18.8 million: forestry products (2.3%)
3 2010 Export Statistics, Wisconsin Department of Agriculture, Trade, and Consumer Protection, Wisconsin
Largest importers of Wisconsin transportation
Largest importers of Wisconsin processed foods:
$610.9 million: Canada (46.9% of the total)
$785.8 million: Canada (44.0% of the total)
Main processed foods exported from Wisconsin:
Main transportation equipment exports from
$298.9 million: meat products and meat packaging
$298.7 million: dairy products (22.9%)
$998.8 million: motor vehicle parts (56.0% of total)
$208.8 million: foods, not elsewhere classified
$245.6 million: aerospace products & parts (13.8%)
$204.1 million: motor vehicles (11.4%)
Chemicals
Exports of motor vehicle parts peaked in 2006. They
flattened for several years before declining sharply in
The fifth most commonly exported good from
2009. This category increased 43.5% in 2010 but is still
Wisconsin is chemicals. This category of products was
5.9% of total Wisconsin exports, valued at $1.2 billion
in 2010. Exports of chemicals increased 19.7% over
In 2008 motor vehicles was the second largest sector of
their 2009 levels and surpassed their 2008 peak.
transportation goods exported from Wisconsin, at
31.0% of the total. But with the closing of the
Chemicals are the third largest export good from the
Janesville GM plant in December of 2008, exports of
U.S. at 14.0% of the total. In 2010, 0.7% of chemical
motor vehicles have declined 75.0% since their 2008
exports from the U.S. originated in Wisconsin. Texas
and Puerto Rico are the largest exporters of U.S.
Processed Food
Largest importers of Wisconsin chemical exports:
The fourth largest category of exports from Wisconsin
is processed food. In 2010 this group of goods was
$318.7 million: Canada (27.2% of the total)
6.6% of total exports. At $1.3 billion worth of
products, this group increased 19.5% over 2009 levels
and is up 7.1% over the previous peak reached in 2008.
Nationally, processed foods are the ninth largest
exported product, at 4.1% of total. Wisconsin exports
Main chemical products exported from Wisconsin:
2.5% of the U.S. total. California and Texas are the
largest state exports of processed food, together
$354.4 million: pharmaceuticals and medicines
$282.7 million: basic chemicals (24.1%) $186.4 million: soaps, cleaning compounds and
This report was prepared by Emily Camfield of the Wisconsin Department of Revenue - Division of Research & Policy
based on data from the U.S. Department of Commerce.
Questions Wisconsin Exports: Destination Detail
Source: Origin of Movement (OM) Series from the Foreign Trade Division of the U.S. Census Bureau
Wisconsin Exports: Product Detail
Source: Origin of Movement (OM) Series from the Foreign Trade Division of the U.S. Census Bureau
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